HINJ

PROBLEM

High-impact sports bras are typically modeled off B- to C-cup sizes. For women with larger cup sizes, bras are often just scaled-up versions of these patterns, which doesn’t address the unique needs of larger breasts. 
    SOLUTION

    An adjustable sports bra concept that mimics the fit of a custom bra, without requiring the time or expense.



      ① RESEARCH









      ② MARKET RESEARCH & TREND FORECASTS










      ③ SPORT RULES & REGULATIONS





      ④ ATHELETE INSIGHTS / HINJ PROPOSAL







      ⑤ IMPLEMENTATION



      Lorem Ipsum








      ⑥ CITATIONS







      Any moodboard or inspiration images used are for educational reference only; I do not claim ownership of these images.