STRUNG SPORTS BRA
PROJECT PROPOSAL
Use Adidas’ Strung footwear technology to create a high-impact sports bra with precision-placed thread structures for soccer athletes with larger chests.
Use Adidas’ Strung footwear technology to create a high-impact sports bra with precision-placed thread structures for soccer athletes with larger chests.
END GOAL
Provide targeted support, breathability, and comfort while ensuring a secure fit and a silhouette that aligns with the Adidas by Stella McCartney aesthetic.
Provide targeted support, breathability, and comfort while ensuring a secure fit and a silhouette that aligns with the Adidas by Stella McCartney aesthetic.
Research
① BRIEF
② BASE PRODUCT FLATS
② IDEATION
④ SLOPER / BASE MODEL FITTING
④ PROTOTYPING
⑤ TECH FLATS
⑥ FINAL PRODUCT SHOTS
Any moodboard or inspiration images used are for educational reference only; I do not claim ownership of these images.